03 产品销售（2 / 11）

所有的这些产品都是我们今年的畅销货。

6 if you are terested our products, i will prepare a list of the

如果您对我们的产品感兴趣的话，我可以列表供您参考。

7 our policy is not to grant excsivity

我们的方针是不授予专卖权。

8 these are ternational practice we can&039;t break the

这些是国际惯例，我们不能违背。

市场调查莫草率

dialogue

it&039;s not easy to carry out a arket research

要做一份市场调研并非易事。

a: how to carry out a arket research?

a：市场调研是怎样做的？

b: h…that&039;s a very wide estion one of the objects of arket research is to fd out whether the products will have a arket or not

b：嗯……，这是一个范围很广的问题。市场调研的目标之一就是要找出这种产品是否有市场。

a: who does this kd of job then?

a：那么由谁来做这个工作？

b: tis we carry it out by ourselves, but for the ajor products stg higher we would eploy specialists the arket research budt norally takes up 2 to 3of the pany sales

b：有时我们自己搞调研，但对于那些开发费用高的主要产品，我们请专家做调研。调研的预算一般占公司销售额的2到3。

a: it sees that your pany attaches great iportance to the arket research

a：看来你们公司很重视市场调研。

b: of urse ration is a critical gredient forutg and iplentg a suessful arketg strategy when startg a research, we always llect the sendary data first to see whether their probles have been partly or wholly lved rather than the stly priary data

b：当然。制定和实施一项成功的市场营销战略，信息是至关重要的一部分。开始做调研时，我们通常会先收集次级资料以判断问题是否部分或全部得到解决，而不是先去收集成本很高的初级资料。

a: what&039;s that an? what is the stly priary data?

a：那是什么意思？什么是成本很高的初级资料？

b: priary data can be llected four ways: observation, foc groups, surveys and experint it will st uch order to ensure a suessful and efficient survey the neral rule is that the ore developed the untry, the greater the ration avaible,and is the st

b：初级材料的收集方法有4种：观察、专题讨论、问卷调查和实验。为了确保调研成功有效，调研成本是很高的。一般地，国家越发达，可获得的信息越多，调研成本也是如此。

notes

1 specialist [&039;spe??list] n 专家；专科医生

2 take up 开始从事；把……继续下去；着手处理；占去

3 attach iportance to sth 对……引起重视

4 gredient [&039;gri:di?nt] n